{"id":9045,"date":"2022-02-23T10:43:38","date_gmt":"2022-02-23T09:43:38","guid":{"rendered":"https:\/\/ipaidthat.io\/mag\/?p=9045"},"modified":"2026-01-14T10:29:10","modified_gmt":"2026-01-14T09:29:10","slug":"comment-calculer-la-valeur-ajoutee","status":"publish","type":"post","link":"https:\/\/app.ipaidthat.io\/mag\/comptabilite\/comment-calculer-la-valeur-ajoutee\/","title":{"rendered":"Comment calculer la valeur ajout\u00e9e ?"},"content":{"rendered":"\n<p>La valeur ajout\u00e9e (<strong>VA<\/strong>) est un indice financier permettant d\u2019analyser la performance d\u2019une entreprise. Nous allons d\u00e9couvrir ensemble \u00e0 quoi elle sert et comment la calculer\u2009?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"un-instrument-indispensable-de-mesure\"><span class=\"underline--hover\"><strong>Un instrument indispensable de mesure<\/strong><\/span><\/h2>\n\n\n\n<p>La valeur ajout\u00e9e d\u2019une entreprise est comprise comme un Solde Interm\u00e9diaire de Gestion (<strong>SIG<\/strong>). C&rsquo;est-\u00e0-dire qu\u2019elle est un solde qui permet d\u2019analyser le r\u00e9sultat d\u2019une entreprise en se scindant en plusieurs indicateurs. Le SIG image une information cruciale sur l\u2019activit\u00e9 de l\u2019entreprise. En comptabilit\u00e9, la <a href=\"https:\/\/www.insee.fr\/fr\/metadonnees\/definition\/c1950\" target=\"_blank\" rel=\"noreferrer noopener\">valeur ajout\u00e9e<\/a> est donc la <strong>valeur finale de la production<\/strong> d\u2019un\u00a0produit\/service d\u00e9faite de toute consommation de production interm\u00e9diaire.\u00a0<\/p>\n\n\n\n<p>La valeur ajout\u00e9e est sur le plan financier, la richesse brute g\u00e9n\u00e9r\u00e9e par l\u2019entreprise.<\/p>\n\n\n\n<p>Par exemple, dans le cas d\u2019un magasin, pour pr\u00e9parer le&nbsp; produit\/service final : l\u2019enseigne va utiliser de nombreuses mati\u00e8res premi\u00e8res (ressources de production) ; mais vous remarquerez que le prix final pay\u00e9 par le client pour ce&nbsp; produit\/service, sera sup\u00e9rieur \u00e0 celui des ingr\u00e9dients exploit\u00e9s.&nbsp;<\/p>\n\n\n\n<p>C\u2019est l\u00e0 tout le processus de la valeur ajout\u00e9e. En effet, en transformant chacun des \u00e9l\u00e9ments pour fabriquer son&nbsp; produit\/service, le marchand cr\u00e9e de la valeur, dite \u201c ajout\u00e9e \u201d.&nbsp;<\/p>\n\n\n\n<p>En r\u00e9sum\u00e9, la valeur ajout\u00e9e est l\u2019expression financi\u00e8re de la diff\u00e9rence entre le prix d\u2019un&nbsp; produit\/service et celui des ressources employ\u00e9es pour le cr\u00e9er.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-valeur-ajoutee-en-detail\"><span class=\"underline--hover\"><strong>La valeur ajout\u00e9e en d\u00e9tail<\/strong><\/span><\/h2>\n\n\n\n<p>La valeur ajout\u00e9e prend en compte :<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2705Les ressources consomm\u00e9es \u2192 soit les charges externes (frais de t\u00e9l\u00e9communication, frais d\u2019envois postaux, loyers, etc.)<\/p>\n\n\n\n<p>Mais ne prend pas en compte :<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u274c Les frais de personnel<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u274c L\u2019amortissement des moyens de production<\/p>\n\n\n\n<p>Dans la plupart des cas, le calcul de la valeur ajout\u00e9e se fait hors taxes (brute). La valeur ajout\u00e9e peut appara\u00eetre dans les comptes annuels, comme le <a href=\"https:\/\/ipaidthat.io\/mag\/featured\/comptabilite-tout-comprendre-compte-de-resultat\/\" target=\"_blank\" rel=\"noreferrer noopener\">compte de r\u00e9sultat<\/a>, elle reste l\u2019un des<strong> indicateurs de suivi<\/strong> phare des entreprises ! La valeur ajout\u00e9e est le r\u00e9sultat de la diff\u00e9rence entre le chiffre d\u2019affaires d\u2019entreprise\u2009et le co\u00fbt de production, de l\u2019\u00e9cart entre la production du&nbsp;produit\/service, sa finition et sa valeur finale.<\/p>\n\n\n\n<p>Conna\u00eetre la valeur ajout\u00e9e de son produit\/service est un avantage indiscutable face aux potentiels investisseurs dans votre argumentaire de vente, mais pas que ; c\u2019est aussi une plus-value face \u00e0 la concurrence ! L\u2019entreprise peut aussi se servir de cette \u00e9tude de la valeur ajout\u00e9e de son produit\/service pour d\u00e9tenir la capacit\u00e9 d\u2019accro\u00eetre plus facilement cette valeur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ses-avantages\"><strong>Ses avantages<\/strong><\/h3>\n\n\n\n<p>Comme pr\u00e9c\u00e9demment dit, la valeur ajout\u00e9e est un outil qui permet d\u2019analyser la <strong>sant\u00e9 financi\u00e8re<\/strong> et la performance d\u2019une entreprise. Il s\u2019agit d\u2019une mat\u00e9rialisation chiffr\u00e9e de sa facult\u00e9 \u00e0 cr\u00e9er de la richesse (b\u00e9n\u00e9fice).&nbsp;<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 elle, l\u2019entrepreneur peut am\u00e9liorer sa gestion d\u2019entreprise, la rendre plus efficace et plus rentable :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifier les points de faiblesse de l\u2019entreprise<\/li>\n\n\n\n<li>Am\u00e9liorer son mod\u00e8le \u00e9conomique (mieux r\u00e9partir les b\u00e9n\u00e9fices, changer totalement de mod\u00e8le \u00e9conomique, etc.)<\/li>\n\n\n\n<li>R\u00e9duire les co\u00fbts de production\u00a0<\/li>\n\n\n\n<li>Cr\u00e9er plus de valeur ajout\u00e9e en innovant son produit\/service (identifier de nouveaux besoins et d\u00e9velopper son produit\/service, identifier un nouveau march\u00e9, etc.)<\/li>\n\n\n\n<li>Intervenir sur le <strong>d\u00e9marquage concurrentiel <\/strong>(une fois en connaissance de cette valeur ajout\u00e9e, en parler massivement et la mettre en valeur, etc.)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ses-autres-domaines-de-predilection\"><strong>Ses autres domaines de pr\u00e9dilection<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>La r\u00e9partition des b\u00e9n\u00e9fices \u2192 C\u2019est aussi sur ce point que la connaissance de la valeur ajout\u00e9e a son importance. En effet, apr\u00e8s son calcul, la valeur ajout\u00e9e est r\u00e9partie entre les diff\u00e9rents appuis de l\u2019entreprise ; ceux qui ont assur\u00e9 la sant\u00e9 de celle-ci : notamment \u00e0 travers la r\u00e9mun\u00e9ration des salari\u00e9s, des investisseurs (associ\u00e9s, actionnaires, etc.), des organismes financiers et des structures administratives. G\u00e9n\u00e9ralement, l\u2019exc\u00e9dent final lui, soutient l\u2019enrichissement de l\u2019entreprise<\/li>\n\n\n\n<li>\u00a0L\u2019Exc\u00e9dent Brut d\u2019Exploitation (<strong>EBE<\/strong>) \u2192 La valeur ajout\u00e9e est un indicateur de base dans le calcul de l\u2019exc\u00e9dent brut d\u2019exploitation d\u2019une entreprise ; soit le cashflow tir\u00e9 de l\u2019exploitation de celle-ci<\/li>\n\n\n\n<li>La valeur ajout\u00e9e peut aussi \u00eatre utilis\u00e9e pour calculer d\u2019autres <a href=\"https:\/\/ipaidthat.io\/mag\/tresorerie\/ratio-financier-comment-suivre-la-sante-financiere-de-votre-entreprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">ratios financiers<\/a> tels que le taux de valeur ajout\u00e9e, le taux de productivit\u00e9 du travail ou Contribution sur la Valeur Ajout\u00e9e des Entreprises (<strong>CVAE <\/strong>calcul\u00e9e par l\u2019Administration)<\/li>\n\n\n\n<li>L\u2019observation de son positionnement \u2192 strat\u00e9giquement cette fois, la valeur ajout\u00e9e peut servir \u00e0 l\u2019\u00e9valuation de l\u2019importance de l\u2019entreprise par rapport aux concurrents pr\u00e9sents sur le march\u00e9<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comment-calculer-la-valeur-ajoutee\"><span class=\"underline--hover\"><strong>Comment calculer la valeur ajout\u00e9e\u2009?<\/strong><\/span><\/h2>\n\n\n\n<p>La valeur ajout\u00e9e est d\u00e9finie selon divers \u00e9l\u00e9ments du compte de r\u00e9sultat de l\u2019entreprise, mais aussi sur une p\u00e9riode sp\u00e9cifique :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le <a href=\"https:\/\/ipaidthat.io\/mag\/tresorerie\/le-chiffre-d-affaires-comment-suivre-cet-indicateur-de-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">chiffre d\u2019affaires<\/a> de l\u2019entreprise\u00a0<\/li>\n\n\n\n<li>Ses consommations interm\u00e9diaires (les ressources consomm\u00e9es pour constituer le produit\/service)<\/li>\n\n\n\n<li>Les amortissements<\/li>\n<\/ul>\n\n\n\n<p>Ce qu\u2019il faut retenir, c\u2019est que la valeur ajout\u00e9e peut se calculer \u00e0 partir de<strong> deux op\u00e9rations<\/strong> :<\/p>\n\n\n\n<p class=\"has-text-align-center\">Sur le <strong>plan comptable<\/strong>, elle s\u2019obtient de la sorte&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2193<\/p>\n\n\n\n<p><em>En partant de la marge commerciale :<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Marge commerciale&nbsp;<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">+ Production de l\u2019exercice &#8211; Consommations de l\u2019exercice en provenance de tiers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>De fa\u00e7on plus compl\u00e8te, il s\u2019agit du calcul suivant :&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Marge commerciale&nbsp;<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">+ Production de l\u2019exercice &#8211; Achats d\u2019approvisionnements &#8211; Frais accessoires d\u2019achat d\u2019approvisionnements<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">+ Rabais, remises et ristournes sur les achats d\u2019approvisionnements &#8211; Autres charges externes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Avec le r\u00e9sultat net de l\u2019entreprise :<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>R\u00e9sultat net&nbsp;<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">+ Charges exceptionnelles &#8211; Produits exceptionnels<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">+ charges financi\u00e8res &#8211; Produits financiers&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">+ Autres charges &#8211; Autres produits<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">+ Charges de personnel + Imp\u00f4ts, taxes et versements assimil\u00e9s<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">+ Dotations aux amortissements et aux provisions &#8211; Reprises sur amortissements et provisions&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">+ Imp\u00f4t sur les b\u00e9n\u00e9fices<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"l-interpretation-de-la-valeur-ajoutee\"><span class=\"underline--hover\"><strong>L\u2019interpr\u00e9tation de la valeur ajout\u00e9e<\/strong><\/span><\/h2>\n\n\n\n<p>Apr\u00e8s le calcul, vient forc\u00e9ment l\u2019interpr\u00e9tation du r\u00e9sultat. C\u2019est ce qui, tout au long de votre parcours d\u2019entrepreneur, va d\u00e9terminer vos actions et vous donner des pistes d\u2019optimisation de votre d\u00e9veloppement.<\/p>\n\n\n\n<p>Si le r\u00e9sultat est faible, cela peut signifier une faiblesse des prix de vente (ils sont trop bas !) ou des co\u00fbts de production trop \u00e9lev\u00e9s (mati\u00e8res premi\u00e8res excessivement ch\u00e8res, circuit de production trop long et co\u00fbteux, etc.).&nbsp;<\/p>\n\n\n\n<p>Le risque d\u2019un r\u00e9sultat positif ou n\u00e9gatif de la valeur ajout\u00e9e est cons\u00e9quent ! Lorsque la valeur ajout\u00e9e est faible, l\u2019entreprise en est souvent directement impact\u00e9e dans son activit\u00e9 (manque d\u2019activit\u00e9, marge faible et peu rentable, taux de d\u00e9pense important et \u00e0 perte).&nbsp;<\/p>\n\n\n\n<p>Pour faire simple, la valeur ajout\u00e9e est un marqueur qui t\u00e9moigne de la sant\u00e9 financi\u00e8re de l\u2019entreprise. Si son r\u00e9sultat est faible, la sant\u00e9 de l\u2019entreprise est mauvaise et doit rapidement \u00eatre am\u00e9lior\u00e9e (avec un recadrage de la politique tarifaire ou tout autre action de redressement de l\u2019entreprise).<\/p>\n\n\n\n<p>En revanche, si la valeur ajout\u00e9e de l\u2019entreprise affiche un r\u00e9sultat positif (\u00e9lev\u00e9) : c\u2019est un tr\u00e8s bon signe de sant\u00e9 financi\u00e8re. Cela montre que le cycle de production est cr\u00e9ateur de richesse, le but premier de cette valeur. L\u2019entreprise a alors plus d\u2019aisance pour couvrir ses d\u00e9penses (BFR, salaire, imp\u00f4ts et autres dettes financi\u00e8res) et \u00e9vite les difficult\u00e9s financi\u00e8res.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>La valeur ajout\u00e9e est un mot qui revient souvent chez iPaidThat. Nous avons choisi de faire de la comptabilit\u00e9 une valeur ajout\u00e9e pour chaque entrepreneur. Avec le gain en temps et de ressources de gestion, nous offrons \u00e0 chaque TPE-PME, <strong>la possibilit\u00e9<\/strong><\/strong> <strong>de piloter son entreprise enti\u00e8rement avec l\u2019IA.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/ipaidthat.io\/fr\/?utm_source=mag&amp;utm_campaign=texte&amp;utm_content=texte\"><strong>D\u00e9couvrez notre suite tout-en-un <\/strong><\/a><strong><a href=\"https:\/\/ipaidthat.io\/fr\/?utm_medium=blog&amp;utm_source=articles&amp;utm_campaign=mag\">d\u00e9di\u00e9e<\/a><\/strong><a href=\"https:\/\/ipaidthat.io\/fr\/?utm_medium=blog&amp;utm_source=articles&amp;utm_campaign=mag\"><strong> \u00e0 votre gestion d\u2019entreprise<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"iPaidThat, l&#039;outil de pr\u00e9-comptabilit\u00e9 tout-en-1 pour les dirigeants\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XLm535z70Zs?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/app.ipaidthat.io\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La valeur ajout\u00e9e (VA) est un indice financier permettant d\u2019analyser la performance d\u2019une entreprise. Nous allons d\u00e9couvrir ensemble \u00e0 quoi elle sert et comment la calculer\u2009?&nbsp; Un instrument indispensable de mesure La valeur ajout\u00e9e d\u2019une entreprise est comprise comme un Solde Interm\u00e9diaire de Gestion (SIG). C&rsquo;est-\u00e0-dire qu\u2019elle est un solde qui permet d\u2019analyser le r\u00e9sultat [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comptabilite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment calculer la valeur ajout\u00e9e ?<\/title>\n<meta name=\"description\" content=\"Calculer la valeur ajout\u00e9e de son entreprise est essentiel. 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