{"id":9010,"date":"2022-02-17T11:18:52","date_gmt":"2022-02-17T10:18:52","guid":{"rendered":"https:\/\/ipaidthat.io\/mag\/?p=9010"},"modified":"2022-02-17T11:18:52","modified_gmt":"2022-02-17T10:18:52","slug":"pourquoi-devenir-un-pionnier-du-responsable-est-rentable","status":"publish","type":"post","link":"https:\/\/app.ipaidthat.io\/mag\/entrepreneur\/pourquoi-devenir-un-pionnier-du-responsable-est-rentable\/","title":{"rendered":"Pourquoi devenir un pionnier du responsable est rentable\u00a0?"},"content":{"rendered":"\n

Parce que cela deviendra rapidement incontournable<\/span><\/h2>\n\n\n\n

Le capital nature<\/strong> est encore trop rarement valoris\u00e9<\/strong> et nous sommes dans une \u00e8re de surconsommation o\u00f9 un tiers de la nourriture est jet\u00e9e, la moiti\u00e9 de la valeur du carton ou du plastique est perdue au recyclage<\/strong>, nos voitures<\/strong> ne sont utilis\u00e9es que 10% du temps, nos bureaux sont majoritairement vides\u2026 il faut \u00eatre responsable !<\/p>\n\n\n\n

Chaque ann\u00e9e, sur les 90 milliards de tonnes de ressources naturelles<\/a><\/strong> extraites de la plan\u00e8te, seulement 9%<\/strong> sont r\u00e9inject\u00e9es dans le syst\u00e8me, les 91%<\/strong> restants sont enfouis, br\u00fbl\u00e9s ou partent dans les oc\u00e9ans.<\/p>\n\n\n\n

Ainsi tout ce qui tendra \u00e0 r\u00e9duire notre consommation<\/strong>, nos d\u00e9chets, abaissera la pression que nous mettons sur le capital nature doit \u00eatre consid\u00e9r\u00e9. Les innovations<\/strong> permettant de r\u00e9duire nos d\u00e9chets seront vecteurs de bien \u00eatre pour les humains, les organisations et, bien \u00e9videmment, pour les entreprises<\/strong>.<\/p>\n\n\n\n

Tout nouveau business model<\/strong> devra \u00e0 court ou moyen terme quantifier et prendre en compte ses \u00e9missions carbone, sa consommation d\u2019\u00e9lectricit\u00e9<\/strong>, ses d\u00e9chets<\/strong>, son impact<\/strong> sur la biodiversit\u00e9<\/strong>, et la destruction<\/strong> de l\u2019habitat<\/strong> qu\u2019il g\u00e9n\u00e8re. Et dans une transparence de construction du business model, ces \u00e9l\u00e9ments devraient pouvoir \u00eatre mesurables et suivis au m\u00eame titre que tout autre m\u00e9trique de business.<\/p>\n\n\n\n

Parce que ce sera l\u00e9gal<\/span><\/h2>\n\n\n\n

Chaque ann\u00e9e de nouvelles normes voient le jour poussant les entreprises<\/strong> \u00e0 adopter des comportements responsables<\/strong>.<\/p>\n\n\n\n

Ainsi de nombreux secteurs<\/strong> se voient oblig\u00e9s de s\u2019adapter \u00e0 marche forc\u00e9e tel secteur alimentaire avec la loi sur les emballages alimentaires<\/strong>. Depuis d\u00e9but 2022, la loi anti gaspillage interdit les entreprises de mettre en d\u00e9charge ou incin\u00e9rer les v\u00eatements, produits d\u2019hygi\u00e8ne, de pu\u00e9riculture, les livres scolaires, les piles ou les produits \u00e9lectroniques<\/strong> et les meubles qu\u2019elles n\u2019auraient pas vendus. Il faut les r\u00e9employer, les r\u00e9utiliser ou les recycle<\/strong>r. <\/p>\n\n\n\n

L\u2019\u00e9conomie circulaire s\u2019inscrit peu \u00e0 peu dans notre paysage et au m\u00eame titre, la dimension<\/strong> humaine<\/strong> doit maintenant \u00eatre prise en compte via des actions concr\u00e8tes<\/strong> incitant \u00e0 l\u2019\u00e9galit\u00e9 des salaires<\/strong>, l\u2019inclusion des minorit\u00e9s<\/strong>, au respect des droits de l\u2019homme<\/strong> au sens large. <\/p>\n\n\n\n

L\u2019environnement<\/strong> et le social<\/strong> sont intimement li\u00e9s et doivent \u00eatre mesur\u00e9s et suivis comme toute autre composante financi\u00e8re car, aujourd\u2019hui ne pas prendre en compte l\u2019un de ces aspects, met l\u2019organisation en risque dans un avenir proche : un risque d\u2019image de marque, un risque de march\u00e9 car les clients<\/strong> peuvent boycotter une marque, un risque syst\u00e9mique li\u00e9 \u00e0 l\u2019approvisionnement des mati\u00e8res premi\u00e8res, \u00e0 l\u2019acc\u00e8s au financement etc.<\/p>\n\n\n\n

Mais surtout \u2026 Parce que c\u2019est rentable !<\/span><\/h2>\n\n\n\n

L\u2019abondance des mati\u00e8res premi\u00e8res touche \u00e0 sa fin et va m\u00eame s\u2019effondrer pour certaines d\u2019entre elles dans les ann\u00e9es \u00e0 venir. Ainsi baisser sa d\u00e9pendance<\/strong> aux mati\u00e8res premi\u00e8res et r\u00e9duire ses d\u00e9chets<\/strong> – et donc son impact sur la plan\u00e8te – va forc\u00e9ment impacter positivement<\/strong> la performance des entreprises<\/a><\/strong>.<\/p>\n\n\n\n

La Fondation Ellen MacArthur estime qu\u2019en Europe, d\u2019ici 2030, 600 milliards de dollars pourront \u00eatre \u00e9conomis\u00e9s par les entreprises gr\u00e2ce \u00e0 l’\u00e9conomie circulaire<\/strong>, 62% des dirigeants<\/strong> consid\u00e8rent que le d\u00e9veloppement durable fait partie int\u00e9grante de la strat\u00e9gie d\u2019une entreprise et qu\u2019il est n\u00e9cessaire \u00e0 la comp\u00e9titivit\u00e9 de l\u2019entreprise et 22%<\/strong> d\u00e9clarent que cela constitue le futur.<\/p>\n\n\n\n

\"\"
Image de couverture modifi\u00e9e issue de :<\/em> storyset.com<\/figcaption><\/figure>\n\n\n\n

Un autre axe int\u00e9ressant de la responsabilit\u00e9<\/strong> est le d\u00e9veloppement<\/strong> d\u2019une approche locale : lorsque l\u2019on met en place une d\u00e9marche responsable<\/strong>, on est naturellement tent\u00e9 de cr\u00e9er de nouveaux emplois en local, directement ou indirectement (relocalisation de l\u2019approvisionnement\u2026) et donc de g\u00e9n\u00e9rer un nouvel \u00e9cosyst\u00e8me plus proche de nous ce qui va aider au renforcement du lien social. C\u2019est un \u00ab cercle vertueux \u00bb qui s\u2019enclenche et qui ne s\u2019arr\u00eate pas l\u00e0\u2026 En effet, une fois la bonne communication mise en place, cela cr\u00e9e un attachement \u00e0 la marque, une pr\u00e9f\u00e9rence client et un atout pour la marque employeur.<\/p>\n\n\n\n

Les investisseurs<\/strong> regardent, eux aussi, de plus en plus pr\u00e8s ces d\u00e9marches qui leur permettent d\u2019am\u00e9liorer la responsabilit\u00e9 de leur portefeuille, l\u2019acc\u00e8s au financement<\/strong> est donc aussi concern\u00e9 par cette d\u00e9marche.<\/p>\n\n\n\n

Devenir un pionnier du responsable<\/strong> peut ainsi s\u2019av\u00e9rer tr\u00e8s rentable, car il permet \u00e0 terme de baisser ses co\u00fbts, de fid\u00e9liser ses clients et ses collaborateurs et d\u2019attirer les capitaux.<\/p>\n\n\n\n

Cela ouvre donc des perspectives tr\u00e8s int\u00e9ressantes en termes de rentabilit\u00e9<\/strong> et de r\u00e9silience<\/strong> de l\u2019entreprise<\/strong>. <\/p>\n\n\n\n

C\u2019est pourquoi, devenir un pionnier du responsable est rentable.<\/p>\n\n\n\n

Cet article a \u00e9t\u00e9 r\u00e9dig\u00e9 en partenariat avec St\u00e9phanie Lavinaud, CEO Transfor-Me<\/a>, soci\u00e9t\u00e9 de conseil en d\u00e9veloppement d\u2019offres responsables et rentables.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Parce que cela deviendra rapidement incontournable Le capital nature est encore trop rarement valoris\u00e9 et nous sommes dans une \u00e8re de surconsommation o\u00f9 un tiers de la nourriture est jet\u00e9e, la moiti\u00e9 de la valeur du carton ou du plastique est perdue au recyclage, nos voitures ne sont utilis\u00e9es que 10% du temps, nos bureaux […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9010","post","type-post","status-publish","format-standard","hentry","category-entrepreneur"],"yoast_head":"\nPourquoi devenir un pionnier du responsable est rentable\u00a0?<\/title>\n<meta name=\"description\" content=\"Les innovations permettent de r\u00e9duire les d\u00e9chets qui seront responsables et vecteurs de bien-\u00eatre pour les humains et les entreprises.\" \/>\n<meta name=\"robots\" content=\"index, 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