{"id":6944,"date":"2021-08-06T14:12:17","date_gmt":"2021-08-06T12:12:17","guid":{"rendered":"https:\/\/ipaidthat.io\/mag\/?p=6944"},"modified":"2021-08-06T14:12:17","modified_gmt":"2021-08-06T12:12:17","slug":"comment-automatiser-et-personnaliser-la-prospection","status":"publish","type":"post","link":"https:\/\/app.ipaidthat.io\/mag\/entrepreneur\/comment-automatiser-et-personnaliser-la-prospection\/","title":{"rendered":"Comment automatiser et personnaliser la prospection ?"},"content":{"rendered":"\n<p>C\u2019est un fait : le num\u00e9rique a r\u00e9volutionn\u00e9 la prospection classique. Aujourd\u2019hui, il est essentiel d\u2019inclure la prospection digitale dans votre processus si vous voulez r\u00e9pondre aux attentes d\u2019un potentiel lead.<\/p>\n\n\n\n<p>Afin d\u2019automatiser une prospection personnalis\u00e9e, il faut commencer par d\u00e9finir sa cible. <em>Guillaume Moubeche<\/em><strong> <\/strong>CEO de Lemlist vous l\u2019explique dans la vid\u00e9o Behind the Skills nomm\u00e9e : <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"underline--hover\">Automatiser une prospection personnalis\u00e9e<\/span><\/h2>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fQCnPiIMl5g?start=666\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>Selon Guillaume, il faut utiliser la fonction <strong>Sales Navigator <\/strong>sur LinkedIn qui permet d\u2019avoir acc\u00e8s \u00e0 certains filtres comme la localisation ou l&rsquo;industrie lors de vos recherches <strong>LinkedIn<\/strong>.<\/p>\n\n\n\n<p>Il conseille d\u2019effectuer la recherche la plus sp\u00e9cifique possible afin de mieux personnaliser votre message par la suite. Cependant, si vous n\u2019avez pas acc\u00e8s \u00e0 l\u2019ensemble des informations n\u00e9cessaires pour personnaliser votre message, il est possible d\u2019utiliser <strong>DropContact.<\/strong><\/p>\n\n\n\n<p>Comment r\u00e9unir une base de donn\u00e9es fiable et compl\u00e8te sur vos prospects ? C&rsquo;est ce qu&rsquo;explique Denis Cohen, CEO de DropContact dans la vid\u00e9o intitul\u00e9e :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"underline--hover\">Enrichissement des donn\u00e9es et prospection<\/span><\/h2>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xYQVzTLy-uI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>Dans cette vid\u00e9o, Denis explique notamment que <strong>DropContact<\/strong> permet d&rsquo;enrichir les fiches de mani\u00e8re automatique et en temps r\u00e9el.<\/p>\n\n\n\n<p>Cet outil a une int\u00e9gration dans certains CRM, <strong>PipeDrive<\/strong> par exemple. Les fiches sont soit rentr\u00e9es \u00e0 la main, soit par l\u2019importation d\u2019un fichier scrapp\u00e9. <\/p>\n\n\n\n<p>Dans PipeDrive, vous avez la possibilit\u00e9 de cr\u00e9er des filtres afin de faire une s\u00e9lection de prospect. Il est important de mettre ces filtres en visibilit\u00e9 partag\u00e9e afin que <strong>Lemlist <\/strong>puisse les exploiter. Ainsi, Lemlist va voir si de nouveaux contacts rentrent dans le profil cr\u00e9\u00e9 via le filtre.<\/p>\n\n\n\n[tdm_block_call_to_action title_text=\u00a0\u00bbRCVDMyVBOWNvdXZyZXolMjBsYSUyMHNvbHV0aW9uJTIwaVBhaWRUaGF0JTIwcG91ciUyMHNpbXBsaWZpZXIlMjBldCUyMGF1dG9tYXRpc2VyJTIwdm90cmUlMjBjb21wdGFiaWxpdCVDMyVBOSUyMCE=\u00a0\u00bb title_tag=\u00a0\u00bbh3&Prime; title_size=\u00a0\u00bbtdm-title-sm\u00a0\u00bb button_text=\u00a0\u00bbiPaidThat\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/ipaidthat.io\/fr\/?utm_source=mag&amp;utm_campaign=menu&amp;utm_content=menu\u00a0\u00bb button_tdicon=\u00a0\u00bbtdc-font-fa tdc-font-fa-chevron-right\u00a0\u00bb button_size=\u00a0\u00bbtdm-btn-sm\u00a0\u00bb content_align_vertical=\u00a0\u00bbcontent-vert-center\u00a0\u00bb tds_title=\u00a0\u00bbtds_title1&Prime; tds_button=\u00a0\u00bbtds_button8&Prime; tds_button8-background_color=\u00a0\u00bb#ff3c3c\u00a0\u00bb tds_button8-background_hover_color=\u00a0\u00bb#dd3333&Prime; tds_button8-icon_color=\u00a0\u00bb#ffffff\u00a0\u00bb tds_button8-shadow_shadow_color=\u00a0\u00bb#b5b5b5&Prime; tds_title1-title_color=\u00a0\u00bb#ff3c3c\u00a0\u00bb button_icon_space=\u00a0\u00bb8&Prime; button_width=\u00a0\u00bb100&Prime; tdc_css=\u00a0\u00bbeyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==\u00a0\u00bb tds_call_to_action=\u00a0\u00bbtds_call_to_action2&Prime; content_align_horizontal=\u00a0\u00bbcontent-horiz-left\u00a0\u00bb tds_title1-f_title_font_size=\u00a0\u00bb16&Prime;]\n\n\n\n<p>Si un nouveau profil est rentr\u00e9, vous pouvez lancer la s\u00e9quence en six \u00e9tapes (qui sont diff\u00e9rentes en fonction de votre cible de clients). Une fois le message ouvert, il est pouss\u00e9 directement dans PipeDrive. <\/p>\n\n\n\n<p><strong>Integromat<\/strong> qui est un outil li\u00e9 au CRM va permettre de pousser cela dans un <strong>Google Sheets.<\/strong> Ce Google Sheets est lui-m\u00eame li\u00e9 \u00e0 <strong>LinkedIn Network Booster<\/strong> dans Phantombuster qui va permettre d\u2019envoyer un message automatis\u00e9.<\/p>\n\n\n\n<p>Kevin Dufraisse, growth hacker, nous d\u00e9livre une technique int\u00e9ressante dans l&rsquo;utilisation de l&rsquo;outil Lemlist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"underline--hover\">E-mail personnalis\u00e9 : Cr\u00e9ation de conditions<\/span><\/h2>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Ss5kgABjmvg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>Il est possible d\u2019activer le langage Liquid dans les param\u00e9trages de votre compte <strong>Lemlist<\/strong>.<\/p>\n\n\n\n<p>Le <strong>langage Liquid<\/strong> a \u00e9t\u00e9 invent\u00e9 par Shopify, il permet de cr\u00e9er des conditions dans un e-mail. Ainsi, sur l\u2019e-mail dans Lemlist en fonction d\u2019une donn\u00e9e qu\u2019on aura d\u00e9finie pr\u00e9alablement, un message personnalis\u00e9 appara\u00eetra. <\/p>\n\n\n\n<p>Ce processus aborde ces informations sur LinkedIn. Cependant, les informations peuvent \u00eatre diff\u00e9rentes d\u2019une personne \u00e0 l\u2019autre (par exemple une personne peut avoir \u00e9crit CEO et une autre Fondateur alors que \u00e7a revient au m\u00eame job). <\/p>\n\n\n\n<p>Pour r\u00e9gler ce probl\u00e8me, vous allez utiliser un <strong>Excel<\/strong> qui va permettre de standardiser les informations abord\u00e9es.<\/p>\n\n\n\n<p>Pour faire une prospection automatis\u00e9e et personnalis\u00e9e il faut commencer par d\u00e9finir sa cible, puis r\u00e9colter des informations sur cette cible afin de lui envoyer un message personnalis\u00e9. <\/p>\n\n\n\n<p>Ainsi, \u00e0 travers trois vid\u00e9os Behind the Skills vous avez un aper\u00e7u de comment faire une prospection automatis\u00e9e et personnalis\u00e9e. <\/p>\n\n\n\n<p>Si vous souhaitez avoir encore plus de connaissances sur ce sujet, n&rsquo;h\u00e9sitez pas \u00e0 aller voir <a href=\"https:\/\/www.behindtheskills.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">leur plateforme<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est un fait : le num\u00e9rique a r\u00e9volutionn\u00e9 la prospection classique. Aujourd\u2019hui, il est essentiel d\u2019inclure la prospection digitale dans votre processus si vous voulez r\u00e9pondre aux attentes d\u2019un potentiel lead. Afin d\u2019automatiser une prospection personnalis\u00e9e, il faut commencer par d\u00e9finir sa cible. Guillaume Moubeche CEO de Lemlist vous l\u2019explique dans la vid\u00e9o Behind the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[],"class_list":["post-6944","post","type-post","status-publish","format-standard","hentry","category-entrepreneur","category-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment automatiser et personnaliser la prospection ?<\/title>\n<meta name=\"description\" content=\"Il est essentiel d\u2019inclure la prospection digitale dans votre processus si vous voulez r\u00e9pondre aux attentes d\u2019un potentiel lead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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