{"id":1964,"date":"2019-10-28T15:23:20","date_gmt":"2019-10-28T14:23:20","guid":{"rendered":"https:\/\/ipaidthat.io\/mag\/?p=1964"},"modified":"2019-10-28T15:23:20","modified_gmt":"2019-10-28T14:23:20","slug":"5-causes-echec-entreprises-a-eviter","status":"publish","type":"post","link":"https:\/\/app.ipaidthat.io\/mag\/entrepreneur\/5-causes-echec-entreprises-a-eviter\/","title":{"rendered":"Les 5 causes d\u2019\u00e9chec des entreprises \u00e0 \u00e9viter"},"content":{"rendered":"\n<p><em>Le meilleur moyen de r\u00e9ussir est avant tout de se poser les bonnes questions\u00a0! Mais au lieu de comprendre les cl\u00e9s de la r\u00e9ussite de certaines startups devenues licorne, pourquoi ne pas pousser la r\u00e9flexion inverse et se demander pourquoi d\u2019autres startups n\u2019ont pas r\u00e9ussi.\u00a0<\/em><strong>Conna\u00eetre les causes d\u2019\u00e9chec est le premier pas vers la r\u00e9ussite\u00a0!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quelles sont les erreurs \u00e0 \u00e9viter ?<\/strong><\/h2>\n\n\n\n<h3 class=\"justification_texte\" style=\"color:#ff3c3c;\">Cause #1 : le ciblage d\u2019un besoin inexistant<\/h3>\n\n\n\n<p class=\"justification_texte\">C\u2019est une des premi\u00e8res causes d\u2019\u00e9chec chez les startups et petites entreprises. Trop souvent, parce que l\u2019on est arr\u00eat\u00e9 sur une id\u00e9e, on ne remarque pas qu\u2019elle puisse \u00eatre inutile et ne pas correspondre \u00e0 un r\u00e9el besoin des utilisateurs ou plus globalement du march\u00e9. <\/p>\n\n\n\n<p class=\"justification_texte\">Pour durer et r\u00e9ussir, on dit souvent qu&rsquo;il faut devenir la r\u00e9ponse \u00e0 la demande d&rsquo;un march\u00e9.<\/p>\n\n\n\n<p class=\"justification_texte\">Faites donc bien attention \u00e0 bien \u00e9valuer le march\u00e9 que vous envisagez de conqu\u00e9rir. Soyez attentifs aux demandes, faites une veille concurrentielle et construisez un\u00a0<strong>business plan solide<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"color:#ff3c3c;\">Cause #2 : mauvaise gestion des capitaux voire mauvaise gestion tout court.<\/h3>\n\n\n\n<p>Si vous avez eu l&rsquo;opportunit\u00e9 d&rsquo;effectuer une premi\u00e8re lev\u00e9e de fond concluante, une certaine euphorie peut vous emparer et vous conduire \u00e0 effectuer de mauvais choix pour votre entreprise. Il ne faut pas toujours vouloir aller plus vite et bien penser \u00e0 investir intelligemment l&rsquo;argent de votre premi\u00e8re lev\u00e9e de fond. Pour vous aider dans cette t\u00e2che Bruno Vanryb, fondateur d&rsquo;Avanquest et auteur des 10 commandements de l&rsquo;entrepreneur dit : \u00ab\u00a0Entrepreneurs, d\u00e9pensez chaque euro comme si c&rsquo;\u00e9tait le dernier\u00a0\u00bb.<\/p>\n\n\n\n<p>Il est alors simple de comprendre qu&rsquo;une mauvaise gestion de son entreprise peut vite amener \u00e0 un \u00e9chec de cette m\u00eame entit\u00e9. C&rsquo;est pour cela qu&rsquo;il faut des connaissances de base sur des notions comme le besoin en fonds de roulement, la capitalisation, le mod\u00e8le \u00e9conomique et d&rsquo;autres termes et variables \u00e9conomiques. Vous devez alors avoir une soif constante de connaissance de votre march\u00e9 et de l&rsquo;\u00e9conomie pour vous d\u00e9velopper plus sereinement. <\/p>\n\n\n\n<h3 style=\"color:#ff3c3c;\">Cause #3 : s\u2019\u00eatre mal entour\u00e9&nbsp;!<\/h3>\n\n\n\n<p class=\"justification_texte\">Il faut avant tout avoir une&nbsp;<strong>vision commune<\/strong>&nbsp;du service ou produit que l\u2019on souhaite d\u00e9velopp\u00e9. En plus d\u2019une \u00e9quipe motiv\u00e9e et qualifi\u00e9e bien s\u00fbre&nbsp;!<\/p>\n\n\n\n<h3 style=\"color:#ff3c3c;\">Cause #4 : une mauvaise strat\u00e9gie marketing<\/h3>\n\n\n\n<p class=\"justification_texte\"><strong>14% des startups \u00e9chouent parce qu\u2019elles ne connaissent pas leur cible<\/strong>. Vous devez absolument savoir comment attirer leur attention pour les convertir. Pour cela, entourez vous de professionnel dans le domaine du marketing\u00a0et de la communication.<\/p>\n\n\n\n<h3 style=\"color:#ff3c3c;\">Cause #5 : ne pas \u00e9couter ses premiers clients\u2026<\/h3>\n\n\n\n<p class=\"justification_texte\">La satisfaction client d\u00e9pend \u00e9norm\u00e9ment de la fa\u00e7on dont vous g\u00e9rer vos premiers probl\u00e8mes. Soyez \u00e0 leur \u00e9coute et proposez leur des\u00a0<strong>questionnaires de satisfaction<\/strong>\u00a0! L\u2019id\u00e9e est d\u2019\u00eatre en\u00a0<strong>constante am\u00e9lioration<\/strong>\u00a0et cela passe par l\u2019\u00e9coute de ses premiers clients.<\/p>\n\n\n\n<p class=\"justification_texte\">Voil\u00e0, vous avez d\u00e9sormais toutes les cartes en mains ! Maintenant \u00e0 vous de conduire au mieux votre entreprise. N&rsquo;h\u00e9sitez pas regarder les autres articles de notre site pour en savoir un peu plus sur le monde de l&rsquo;entrepreneuriat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le meilleur moyen de r\u00e9ussir est avant tout de se poser les bonnes questions\u00a0! Mais au lieu de comprendre les cl\u00e9s de la r\u00e9ussite de certaines startups devenues licorne, pourquoi ne pas pousser la r\u00e9flexion inverse et se demander pourquoi d\u2019autres startups n\u2019ont pas r\u00e9ussi.\u00a0Conna\u00eetre les causes d\u2019\u00e9chec est le premier pas vers la r\u00e9ussite\u00a0! [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1964","post","type-post","status-publish","format-standard","hentry","category-entrepreneur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les 5 causes d\u2019\u00e9chec des entreprises \u00e0 \u00e9viter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/app.ipaidthat.io\/mag\/entrepreneur\/5-causes-echec-entreprises-a-eviter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 5 causes d\u2019\u00e9chec des entreprises \u00e0 \u00e9viter\" \/>\n<meta property=\"og:description\" content=\"Le meilleur moyen de r\u00e9ussir est avant tout de se poser les bonnes questions\u00a0! Mais au lieu de comprendre les cl\u00e9s de la r\u00e9ussite de certaines startups devenues licorne, pourquoi ne pas pousser la r\u00e9flexion inverse et se demander pourquoi d\u2019autres startups n\u2019ont pas r\u00e9ussi.\u00a0Conna\u00eetre les causes d\u2019\u00e9chec est le premier pas vers la r\u00e9ussite\u00a0! 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