{"id":13940,"date":"2023-12-13T13:05:55","date_gmt":"2023-12-13T12:05:55","guid":{"rendered":"https:\/\/ipaidthat.io\/mag\/?p=13940"},"modified":"2025-12-22T10:02:41","modified_gmt":"2025-12-22T09:02:41","slug":"placer-tresorerie-entreprise","status":"publish","type":"post","link":"https:\/\/app.ipaidthat.io\/mag\/entrepreneur\/placer-tresorerie-entreprise\/","title":{"rendered":"Placer sa tr\u00e9sorerie d\u2019entreprise en p\u00e9riode de taux \u00e9lev\u00e9s\u00a0: pourquoi et comment faire\u00a0?"},"content":{"rendered":"\n

\ud83d\udca1 Il s’agit d’un article partenaire r\u00e9dig\u00e9 par l’entreprise Platon<\/a> pour notre blog, encore merci \u00e0 eux ! <\/p>\n\n\n\n

\u00c0 la suite de la reprise \u00e9conomique post-Covid, de la guerre en Ukraine ou des difficult\u00e9s mondiales d\u2019approvisionnement, l\u2019inflation s\u2019est envol\u00e9e sur ces derniers mois, atteignant jusqu\u2019\u00e0 10,9% sur la Zone Euro en septembre 2022.<\/p>\n\n\n\n

Afin de contrer cette hausse soudaine et de maintenir une stabilit\u00e9 des prix, les Banques Centrales ont r\u00e9agi en augmentant leurs taux directeurs. Concr\u00e8tement, ces mesures ont eu pour cons\u00e9quence de rendre le loyer de l\u2019argent plus cher, et donc de limiter la cr\u00e9ation et la circulation de nouveaux capitaux.  <\/p>\n\n\n\n

Pour les entreprises ayant un exc\u00e9dent de tr\u00e9sorerie, c\u2019est une aubaine. Apr\u00e8s une d\u00e9cennie de taux faibles (et m\u00eame n\u00e9gatifs) o\u00f9 les d\u00e9cideurs financiers n\u2019avaient pas d\u2019autres possibilit\u00e9s que de s\u2019exposer sur les march\u00e9s des actions pour r\u00e9mun\u00e9rer leur tr\u00e9sorerie, le paradigme \u00e9volue enfin. <\/p>\n\n\n\n

\u00c0 travers cet article, nous allons explorer ensemble les diff\u00e9rents placements qui s\u2019offrent \u00e0 vous, pour optimiser votre tr\u00e9sorerie, et profiter de cette p\u00e9riode de taux \u00e9lev\u00e9s. <\/p>\n\n\n\n

Pourquoi placer sa tr\u00e9sorerie ?<\/h2>\n\n\n\n

Placer sa tr\u00e9sorerie d’entreprise n’est pas simplement une option, c’est une n\u00e9cessit\u00e9 pour une bonne gestion financi\u00e8re. Les b\u00e9n\u00e9fices sont nombreux : croissance optimis\u00e9e, r\u00e9silience face aux impr\u00e9vus, protection contre l’inflation, meilleure r\u00e9mun\u00e9ration, gestion des charges et attractivit\u00e9 pour les investisseurs. Les bons gestionnaires ont compris la puissance du placement pour faire prosp\u00e9rer leur entreprise sur le long terme.<\/p>\n\n\n\n

Quels placements de tr\u00e9sorerie en p\u00e9riode de taux \u00e9lev\u00e9s ?<\/h2>\n\n\n\n

A – Les placements \u00e0 court terme<\/strong><\/h3>\n\n\n\n

1. Les Comptes \u00e0 Terme : stabilit\u00e9 et rendement pr\u00e9visible<\/h4>\n\n\n\n

Les comptes \u00e0 terme offrent un taux d’int\u00e9r\u00eat fixe sur une p\u00e9riode pr\u00e9d\u00e9termin\u00e9e. Ils sont appr\u00e9ci\u00e9s pour leur stabilit\u00e9 et leur pr\u00e9visibilit\u00e9, ce qui en fait une option privil\u00e9gi\u00e9e pour les entreprises qui cherchent \u00e0 s\u00e9curiser leur tr\u00e9sorerie \u00e0 court terme. Cependant, les taux d’int\u00e9r\u00eat peuvent \u00eatre mod\u00e9r\u00e9s par rapport \u00e0 d’autres options.<\/p>\n\n\n\n

Pour les entreprises, associations et ind\u00e9pendants ouvrez votre Compte \u00e0 Terme avec Platon<\/span><\/a> en ligne, en moins de 10 minutes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Les Contrats de Capitalisation en Fonds Euro : allier croissance et s\u00e9curit\u00e9<\/h4>\n\n\n\n

Les contrats de capitalisation en fonds euro combinent les avantages d’une assurance-vie avec la possibilit\u00e9 de participer aux performances d’un fonds euro. Ils offrent une stabilit\u00e9 \u00e0 moyen terme et peuvent \u00e9galement proposer des avantages fiscaux attrayants. Cependant, les rendements peuvent \u00eatre relativement mod\u00e9r\u00e9s.<\/p>\n\n\n\n

3. Les OPCVM (Organismes de Placement Collectif en Valeurs Mobili\u00e8res) : diversification simplifi\u00e9e<\/h4>\n\n\n\n

Les OPCVM sont des fonds d’investissement g\u00e9r\u00e9s par des professionnels qui investissent dans divers actifs tels que les actions, les obligations et les liquidit\u00e9s. Ils offrent une solution simple pour diversifier vos investissements. Cependant, il est essentiel de bien comprendre les frais associ\u00e9s et la strat\u00e9gie d’investissement du fonds.<\/p>\n\n\n\n

B – Les placements \u00e0 moyen et long terme<\/h3>\n\n\n\n

1. Les Produits Structur\u00e9s : souplesse et potentiel de rendement<\/h4>\n\n\n\n

Les produits structur\u00e9s offrent un potentiel de rendement en combinant des \u00e9l\u00e9ments de s\u00e9curit\u00e9 et de risque. Ils sont adapt\u00e9s aux investisseurs \u00e0 la recherche d’une solution sur mesure pour atteindre leurs objectifs financiers. Cependant, leur complexit\u00e9 requiert une compr\u00e9hension approfondie avant d’investir.<\/p>\n\n\n\n

Prenez rendez-vous avec un expert Platon<\/span><\/a> pour \u00e9changer sur votre projet.<\/p>\n\n\n\n

2. Les SCPI (Soci\u00e9t\u00e9s Civiles de Placement Immobilier) : investir dans l’immobilier sans les tracas<\/h4>\n\n\n\n

Les SCPI permettent d’investir dans l’immobilier sans les contraintes de gestion directe. Vous devenez propri\u00e9taire d’une part d’un portefeuille immobilier g\u00e9r\u00e9 par des experts. Bien que les rendements soient attractifs, gardez \u00e0 l’esprit que les march\u00e9s immobiliers peuvent fluctuer.<\/p>\n\n\n\n

3. Les Obligations d’Entreprise : un flux de revenus stables<\/h4>\n\n\n\n

Les obligations d’entreprise sont des pr\u00eats que vous accordez \u00e0 des entreprises en \u00e9change d’int\u00e9r\u00eats r\u00e9guliers. Elles offrent un flux de revenus stables et sont moins volatiles que les actions. Cependant, il est important d’\u00e9valuer la solvabilit\u00e9 de l’\u00e9metteur avant d’investir.<\/p>\n\n\n\n

4. Le Crowfunding : soutenir l’Innovation<\/h4>\n\n\n\n

Le crowdfunding permet d’investir dans des projets novateurs et prometteurs. C’est une mani\u00e8re passionnante de soutenir l’innovation tout en ayant la possibilit\u00e9 de r\u00e9aliser des gains int\u00e9ressants. Cependant, il est essentiel de bien \u00e9valuer les projets et les plateformes de crowdfunding.<\/p>\n\n\n\n

Vous l\u2019avez compris, le r\u00f4le du d\u00e9cideur financier \u00e9volue en p\u00e9riode de taux \u00e9lev\u00e9s. Il est important de pouvoir anticiper ces p\u00e9riodes afin d\u2019optimiser efficacement sa tr\u00e9sorerie d\u2019entreprise. Une bonne gestion financi\u00e8re reste \u00e9videmment la priorit\u00e9, pour conserver son entreprise sur les rails de la croissance. <\/p>\n\n\n\n

Platon : une solution en ligne pour votre placement de tr\u00e9sorerie<\/h2>\n\n\n\n

\u00c0 propos de Platon : <\/p>\n\n\n\n

\u00ab On s’occupe de votre tr\u00e9sorerie, vous avez mieux \u00e0 faire \u00bb<\/em><\/p>\n\n\n\n

Pour les entreprises et entrepreneurs qui souhaitent placer leur exc\u00e9dent de tr\u00e9sorerie, Platon offre une solution simple, rapide et sans contrainte. Placement garanti, responsable ou plus performant\u2026 d\u00e9couvrez et souscrivez en ligne en moins de 10 minutes sur platon-finance.fr<\/span><\/a><\/p>\n\n\n\n

\"cover-platon-placement-tresorerie\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udca1 Il s’agit d’un article partenaire r\u00e9dig\u00e9 par l’entreprise Platon pour notre blog, encore merci \u00e0 eux ! \u00c0 la suite de la reprise \u00e9conomique post-Covid, de la guerre en Ukraine ou des difficult\u00e9s mondiales d\u2019approvisionnement, l\u2019inflation s\u2019est envol\u00e9e sur ces derniers mois, atteignant jusqu\u2019\u00e0 10,9% sur la Zone Euro en septembre 2022. Afin de […]<\/p>\n","protected":false},"author":4,"featured_media":18676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneur"],"yoast_head":"\nO\u00f9 investir sa tr\u00e9sorerie d'entreprise en p\u00e9riode de taux \u00e9lev\u00e9s ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/app.ipaidthat.io\/mag\/entrepreneur\/placer-tresorerie-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O\u00f9 investir sa tr\u00e9sorerie d'entreprise en p\u00e9riode de taux \u00e9lev\u00e9s ?\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udca1 Il s’agit d’un article partenaire r\u00e9dig\u00e9 par l’entreprise Platon pour notre blog, encore merci \u00e0 eux ! \u00c0 la suite de la reprise \u00e9conomique post-Covid, de la guerre en Ukraine ou des difficult\u00e9s mondiales d\u2019approvisionnement, l\u2019inflation s\u2019est envol\u00e9e sur ces derniers mois, atteignant jusqu\u2019\u00e0 10,9% sur la Zone Euro en septembre 2022. 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