{"id":11711,"date":"2022-08-17T11:04:00","date_gmt":"2022-08-17T09:04:00","guid":{"rendered":"https:\/\/ipaidthat.io\/mag\/?p=11711"},"modified":"2022-08-17T11:04:00","modified_gmt":"2022-08-17T09:04:00","slug":"le-cabinet-phygital-est-il-la-nouvelle-tendance-2022","status":"publish","type":"post","link":"https:\/\/app.ipaidthat.io\/mag\/featured\/le-cabinet-phygital-est-il-la-nouvelle-tendance-2022\/","title":{"rendered":"Le cabinet phygital est-il la nouvelle tendance 2022 ?"},"content":{"rendered":"\n<p>L\u2019expertise comptable peut \u00eatre coupl\u00e9e d\u2019une<strong> assistance digitale avanc\u00e9e<\/strong>. Cela permet aux cabinets d\u2019aujourd\u2019hui, de r\u00e9pondre encore plus efficacement aux besoins de la client\u00e8le. C\u2019est a priori la promesse du <strong>cabinet phygital<\/strong>\u2026 Mais le cabinet comptable \u201c phygital \u201d, en quoi cela consiste-t-il au juste ? D\u00e9couvrons ensemble cette nouvelle tendance aussi pratique que profitable.<\/p>\n\n\n\n<p>Ce concept est d&rsquo;abord apparu il y a quelques ann\u00e9es, mais entre-temps, l&rsquo;accessibilit\u00e9 de cette pratique et l&rsquo;attrait important des <a href=\"https:\/\/ipaidthat.io\/mag\/comptabilite\/evolution-de-lexpert-comptable-la-comptabilite-digitale\/\" target=\"_blank\" rel=\"noreferrer noopener\">experts-comptables<\/a> pour la technologie a fait son bout de chemin.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&nbsp;\u00c0 quoi sert le phygital ?<\/strong><\/h2>\n\n\n\n<p>Ce nouvel acronyme repr\u00e9sentatif d&rsquo;un r\u00e9el changement dans les modes de proc\u00e9d\u00e9s comptables, a principalement pour but de valoriser l&rsquo;<strong>accompagnement du client<\/strong>. L\u2019objectif ? Cr\u00e9er des cabinets plus disponibles, digitalis\u00e9s, modernes et r\u00e9actifs.&nbsp;<\/p>\n\n\n\n<p>On ne peut alors pas reprocher \u00e0 la client\u00e8le sa participation active \u00e0 cet engouement en en \u00e9tant la principale cause et cible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&nbsp;Comment est-ce possible ?<\/strong><\/h2>\n\n\n\n<p>Cette avanc\u00e9e a \u00e9t\u00e9 possible en apportant de la valeur ajout\u00e9e aux diverses missions du <strong>cabinet comptable<\/strong>. Il fallait digitaliser le tout \u00e0 faible valeur ajout\u00e9e et accorder plus de temps \u00e0 des missions de conseil, d&rsquo;accompagnement et de soutien aux fonctions des dirigeants. Ainsi, l&rsquo;expert-comptable moderne a pu asseoir son positionnement. Gr\u00e2ce \u00e0 la \u201c <strong>phygitalisation<\/strong> \u201d, il est le v\u00e9ritable pilier et accompagnateur de l&rsquo;entrepreneur et suit pas \u00e0 pas ses \u00e9volutions. Ni en train de courir apr\u00e8s des <strong>factures<\/strong> manquantes, ni en train de se surmener durant la <a href=\"https:\/\/www.compta-online.com\/comment-preparer-efficacement-la-periode-fiscale-ao5492\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e9riode fiscale<\/a> ; l\u2019expert-comptable a dor\u00e9navant appris \u00e0 \u00e9conomiser son temps, en alliant des \u00e9changes physiques et digitaux qualitatifs et de proximit\u00e9.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/ipaidthat.io\/fr\/experts-comptables?utm_medium=blog&amp;utm_source=articles&amp;utm_campaign=mag&amp;utm_term=ec\"><strong>Nos experts travaillent 3x plus vite. D\u00e9couvrez leur secret juste ici !<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le phygital : nouvel eldorado !<\/strong><\/h2>\n\n\n\n<p>M\u00eame si certains experts-comptables ont encore du mal \u00e0 int\u00e9grer l&rsquo;<strong>approche digitale<\/strong> pour diverses raisons :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;gestion (comment le g\u00e9rer ?) ;<\/li><li>&nbsp;<strong>assistance<\/strong> (comment l\u2019int\u00e9grer ?) ;<\/li><li>&nbsp;compr\u00e9hension (comment l\u2019utiliser ?) ;<\/li><\/ul>\n\n\n\n<p>La<strong> relation phygitale <\/strong>n\u2019en est pas moins devenue l&rsquo;un des meilleurs moyens d&rsquo;\u00e9largir l\u2019offre commerciale d\u2019un cabinet d&rsquo;<strong>expertise comptable<\/strong>. Autrement dit, plus l&rsquo;union entre le digital et l&rsquo;accompagnement physique se confondent, et se renforcent ; plus l&rsquo;expert-comptable gagnera du temps dans ses missions.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/rq4h5gwtb71.typeform.com\/to\/QWYJoSjM\">Propulser votre cabinet gr\u00e2ce \u00e0 ce Livre Blanc : comment l&rsquo;int\u00e9gration de la facturation \u00e9lectronique (\u00e0 condition qu&rsquo;elle soit bien ex\u00e9cut\u00e9e) peut rapidement devenir un nouvel atout !<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un avantage non n\u00e9gligeable pour le client<\/strong><\/h2>\n\n\n\n<p>Selon les <strong>besoins de l&rsquo;entreprise<\/strong> concern\u00e9e, il est indispensable pour l\u2019expert de disposer, non seulement des <strong>ressources<\/strong> (donn\u00e9es comptables), mais aussi d&rsquo;assez de temps pour son client (identifier les besoins, expliquer de mani\u00e8re compr\u00e9hensible, etc.).&nbsp;<\/p>\n\n\n\n<p>En ce sens, le proc\u00e9d\u00e9 phygital est profitable car il permet une am\u00e9lioration notable de la relation-client\u00e8le et de la fluidit\u00e9 des \u00e9changes :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>r\u00e9ception rapide des<strong> pi\u00e8ces comptables<\/strong> ;<\/li><li>r\u00e9duction du temps d\u2019attente ;<\/li><li>syst\u00e8me de notifications ;<\/li><li>collaboration instantan\u00e9e ;<\/li><li>import-export de fichiers, etc.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vous devriez voir cette tendance s\u2019\u00e9largir \u2026<\/strong><\/h2>\n\n\n\n<p>Sans nul doute, l\u2019accompagnement est un point fort de la relation entre le client et l\u2019expert-comptable : transparence, conseil, fiabilit\u00e9, confiance, r\u00e9activit\u00e9. Dans un march\u00e9 tr\u00e8s concurrentiel et changeant (nouvelles lois, proc\u00e9d\u00e9s, etc.), les avantages du <strong>concept phygital<\/strong> devraient faire la diff\u00e9rence ! Cependant, il convient de faire constamment attention aux enjeux sur lesquels ils reposent et de veiller \u00e0 ce que ces caract\u00e9ristiques si avantageuses, restent aussi satisfaisantes pour votre client\u00e8le :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>fiabilit\u00e9 de l\u2019<strong>intelligence artificielle<\/strong> ;<\/li><li>budgets \u00e0 allouer pour utiliser ce proc\u00e9d\u00e9 ;<\/li><li>avis et satisfaction client\u00e8le face \u00e0 l\u2019int\u00e9gration d\u2019une approche digitale ;<\/li><li>\u00e9cologie (on y pense peu, mais la d\u00e9marche \u00e9cologique de ce choix a son importance\u2026une importance qui peut s\u2019av\u00e9rer capitale et d\u00e9terminante pour certains dirigeants dans le choix de leur cabinet)<\/li><\/ul>\n\n\n\n<p>Le concept phygital est donc un cr\u00e9ateur de valeur pour un cabinet. Son utilisation offre la possibilit\u00e9 pour le client de b\u00e9n\u00e9ficier d\u2019une expertise qualitative, au plus proche d\u2019<strong>outils digitaux<\/strong> optimum pour tous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment \u00eatre un cabinet phygital ?<\/strong><\/h2>\n\n\n\n<p>Pour \u00eatre cabinet phygitale, il faut proposer \u00e0 sa client\u00e8le une <strong>offre<\/strong> en cons\u00e9quence. \u00c0 la fois physique et digitale. Par exemple une formule :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>de collaboration digitale en temps r\u00e9el et s\u00e9curis\u00e9e ;<\/li><li>accompagn\u00e9e d&rsquo;un <strong>rendez-vous physique<\/strong> mensuel ;<\/li><li>un suivi en toute transparence ;<\/li><li>adaptable selon le besoin ;<\/li><li>fiable et rapide ;<\/li><li>qualitative (fiabilit\u00e9 des saisies, des collectes de documents et du classement, alertes de suivi, etc.).<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019offre phygitale&nbsp;<\/strong><\/h3>\n\n\n\n<p>Les outils digitaux utilis\u00e9s par le cabinet d&rsquo;expertise comptable phygital doivent apporter une solution de :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>consultation<\/strong> de la comptabilit\u00e9 en temps r\u00e9el<\/li><li>r\u00e9cup\u00e9ration des donn\u00e9es directement&nbsp;<\/li><li>&nbsp;<strong>s\u00e9curisation des donn\u00e9es<\/strong><\/li><li>&nbsp;r\u00e9alisation des factures en ligne de mani\u00e8re rapide et fiable<\/li><li>faire des relances clients<\/li><li>suivi la tr\u00e9sorerie de son client et lui permettre de veiller \u00e0 la sant\u00e9 financi\u00e8re de son entreprise<\/li><li>d\u2019<strong>automatisation<\/strong> des t\u00e2ches ;<\/li><li>cat\u00e9gorisation des pi\u00e8ces comptables ;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>facilitation de la gestion (envois, r\u00e9ceptions)<\/li><li>simplification des proc\u00e9d\u00e9s (accessible \u00e0 tous les niveaux de maturit\u00e9 informatiques)<\/li><li>rapidit\u00e9 et de r\u00e9activit\u00e9 des \u00e9changes<\/li><li>archivage des documents dans le respect des normes l\u00e9gales<\/li><li>interconnexion multicanale (t\u00e9l\u00e9phone portable, ordinateur, tablette)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Phygitalisation : la parfaite <strong>illustration<\/strong> de l\u2019expert-comptable moderne<\/strong><\/h2>\n\n\n\n<p>Les experts-comptables tiennent au respect du SIC, Science \u2013 Ind\u00e9pendance \u2013 Conscience.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><em>\u201c Notre charte morale contient le mot Science, parce que nous devons conna\u00eetre \u00e0 fond et appliquer avec discernement la technique de notre m\u00e9tier, la perfectionner sans cesse [&#8230;], le mot Conscience parce que comme dit Rabelais \u00ab\u00a0Sapience n&rsquo;entre pas dans \u00e2me malivole, et science sans conscience n&rsquo;est que ruine de l&rsquo;\u00e2me\u00a0\u00bb, le mot Ind\u00e9pendance parce que si nous sommes au service de tous, nous ne sommes aux ordres de personne. \u201d<\/em><\/td><\/tr><\/tbody><\/table><figcaption>Paul Caujolle, Premier pr\u00e9sident de l&rsquo;Ordre des Experts-Comptables (OEC), 1943.<\/figcaption><\/figure>\n\n\n\n<p>En r\u00e9sum\u00e9, l\u2019expert-comptable qui allie les outils digitaux et le <strong>contact humain<\/strong> pour r\u00e9pondre aux objectifs de rapidit\u00e9 et de <strong>transparence <\/strong>dont ont besoin les entrepreneurs qu\u2019ils accompagnent, effectue un pari forc\u00e9ment gagnant ! Si vous souhaitez mettre en place une offre phygitale au sein de votre cabinet comptable,&nbsp;alors celle-ci devra imp\u00e9rativement respecter le <strong>cadre l\u00e9gal <\/strong>de votre profession et \u00eatre en ad\u00e9quation (adaptable) avec les diff\u00e9rentes typologies de votre client\u00e8le (selon son aisance digitale).<\/p>\n\n\n\n<p>Enfin, gr\u00e2ce \u00e0 l\u2019approche phygitale, il est possible de proposer aux clients un <strong>service physique et digital, tant qualitatif qu\u2019humain<\/strong>. Vous restez disponible tout en accompagnant \u00e0 distance. Rassurez-vous, cette tendance est bien loin des robots aux r\u00e9ponses automatis\u00e9es ayant une f\u00e2cheuse tendance \u00e0 perdre l&rsquo;utilisateur.<\/p>\n\n\n\n<p>Le <strong>syst\u00e8me <\/strong>de suivi phygital, lui, permet au client un acc\u00e8s sans retenue \u00e0 une au num\u00e9rique. Il s\u2019agit d\u2019une relation en<strong> totale coh\u00e9sion<\/strong> avec un <strong>environnement \u00e9conomique assist\u00e9<\/strong>. L\u2019expert phygital doit \u00eatre l\u2019accompagnant et l\u2019introducteur \u00e0 cette exp\u00e9rience.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Vous souhaitez digitaliser votre cabinet ?&nbsp; Rien de plus simple, nous sommes l\u00e0 pour vous aider !&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/ipaidthat.io\/fr\/experts-comptables?utm_medium=blog&amp;utm_source=articles&amp;utm_campaign=mag&amp;utm_term=ec\"><strong>D\u00e9couvrez notre suite de gestion pr\u00e9-comptable destin\u00e9e aux cabinets d&rsquo;expertise<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"iPaidThat rencontre le cabinet d&#039;expertise comptable SAFIGEC\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nh7ToBB3b00?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019expertise comptable peut \u00eatre coupl\u00e9e d\u2019une assistance digitale avanc\u00e9e. Cela permet aux cabinets d\u2019aujourd\u2019hui, de r\u00e9pondre encore plus efficacement aux besoins de la client\u00e8le. C\u2019est a priori la promesse du cabinet phygital\u2026 Mais le cabinet comptable \u201c phygital \u201d, en quoi cela consiste-t-il au juste ? D\u00e9couvrons ensemble cette nouvelle tendance aussi pratique que profitable. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":["post-11711","post","type-post","status-publish","format-standard","hentry","category-comptabilite","category-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le cabinet phygital est-il la nouvelle tendance 2022 ?<\/title>\n<meta name=\"description\" content=\"Les cabinets comptables doivent se tourner vers la pratique du phygital pour garantir \u00e0 leur client\u00e8le un accompagnement moderne et efficace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/app.ipaidthat.io\/mag\/featured\/le-cabinet-phygital-est-il-la-nouvelle-tendance-2022\/\" 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